People think I am just an Apple fanboy, which I am, but it is because of people like Joni Ive. TUAW recently wrote this:

In a May 2012 interview with the Telegraph, Ive said, “We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.”